Enron No More
When the Houston Astros struck a "naming
rights" deal with the largest company based in the city back in 1999, who
could've imagined that the name "Enron" would one day come to carry
the most negative connotation any corporation ever had?
Well, it
happened, and the Astros were so anxious to sanitize their ballpark of Enron's
name that they actually paid off the ailing corporation (by then in bankruptcy
court) to end the naming-rights agreement prior to the 2002 season.
The
Astros then got busy removing the Enron name and logo from the outside and
inside the stadium, as well as on napkins, hallway signs, you name it. In
fact, the team offered $100 to any fan who could find the complete name
"Enron" anywhere in the ballpark!
And on June 5th of that year, the team announced that Minute Maid is the new corporate sponsor for the ballpark,
thereby replacing electricity with juice!
BASEBALLPARKS.COM visited the park formerly known as Enron Field in May of 2002 (and repeatedly thereafter) to see how well the team did at removing the facility's old identity.
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| In
2000 and 2001, the Enron name and logo were prominent on the scoreboard.
In 2002, the big cockeyed "E" and stadium name had been
completely removed. |
Travelers along one of Houston's busiest thoroughfares, US Route 59, were used
to seeing a huge "ENRON FIELD" sign on the exterior of the ballpark
as they passed by. As the left-hand shot below shows, by May of 2002, that
side of the facility no longer provided a clue as to the stadium's name.
Later that year, a colorful Minute Maid Park sign was erected.
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awhile in 2002, the lack of a name on the side of the facility
made you wonder if it was a generic stadium! All Star Game visitors
in 2004, though, will see prominent signs with the park's new
name. |
And although they tried to remove the name "Enron Field"
everywhere they could, there were still some places where you could see
where the letters used to be, such as above the ticket windows
next to the entrance behind home plate. A few coats of paint eventually
fixed that problem.
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Yep, a few coats of paint (or some sand blasting) were needed here.
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While
the Astros were negotiating with various companies for a new "naming
rights" deal, the facility had a little bit of an identity
crisis. Since there was no name at all on the building for a while,
there was some confusion about whether the correct (temporary) name was Astros
Park or Astros Field. My six year old said at the time, "Since there's a dome on
it, why don't they call it the Astrodome?" I think that name has
already been used!
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Regardless of the name, there are some gorgeous
views from within the Astros' home. Pass the OJ! |
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